Falken Tire
A multi-year body of automotive work spanning race and product photography, catalogs, campaigns, digital advertising, video, and production.
What needed to be solved
Falken needed one consistent performance-driven presence across a large mix of technical print, digital advertising, website layouts, photography, and video. The work also had to remain accurate across product lines and regional requirements.
What I owned
I created brand and campaign assets, photographed products, vehicles, and race events, edited video, developed digital ads and website layouts, and managed print production with product planners, designers, and print representatives.
How the system worked
I paired high-energy automotive imagery with disciplined information design. Technical product details stayed legible and consistent while photography and campaign concepts carried Falken’s performance character.
What was created
The resulting system covered catalogs, dealer and consumer publications, static and animated advertising, site concepts, product photography, motorsports photography, and video content.
What can be demonstrated
From 2017 through 2021, I managed production for more than 100 publications distributed across the United States and Canada.